The Japanese green tea market may be worth an impressive ¥645 billion (approx. $4.3 billion USD) in 2023, but consumption patterns are changing dramatically. The volume consumed domestically has seen a sharp decline—from over 110,000 tons in 2004 to approximately 70,000 tons in 2023.
Japanese green tea has been championed for centuries, both as a cultural hallmark and as a health-boosting beverage. While domestic green tea consumption in Japan has been on the decline, global demand for green tea is flourishing. This growing international enthusiasm is fueled by the increasing popularity of Japanese cuisine, burgeoning health consciousness, and a newfound appreciation for high-quality tea products.
For global market analysts and health-conscious consumers, understanding the dynamics of the Japanese green tea market is critical. This podcast will explore the domestic and international state of the market, export trends, and how Japanese companies are positioning themselves for global success.
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